A B2B website (company selling to company) is completely different from B2C (company selling to individual). B2B decisions take longer, involve multiple decision-makers, and have higher value. The site must reflect this.
B2B vs B2C in web design
| Element | B2C | B2B |
|---|---|---|
| Audience | Individuals | Companies (managers, finance, tech) |
| Buy decision | Fast, emotional | Slow, logical |
| Order value | Small (50-500 EGP) | Large (50K-5M EGP) |
| Content | Short, catchy | Deep, technical |
| CTA | "Buy now" | "Book consultation" |
| Sales cycle | Minutes | Weeks to months |
Essential B2B pages
1. Homepage
Must answer 3 questions in 5 seconds:
- What do you offer? (clear from hero).
- To whom? (target sectors).
- Why you? (competitive advantage).
Then:
- Main services (3-6 cards).
- Client logos (social proof).
- Numbers (14 years, 500 projects, 200 clients).
- Clear CTA: "Book free consultation".
- Latest blog posts.
2. Service pages
Each service gets its own deep page:
- Title: clear + keyword.
- Hero: short paragraph + CTA.
- Problem the service solves.
- Solution: how we solve it.
- Features: 4-6 with icons.
- Case study: real client + numbers.
- FAQ: 5-10 questions.
- Final CTA.
3. About page
Not just "founded in...". This page:
- Company story (why started).
- Values (what you believe).
- Team (real photos, not stock).
- Achievements (numbers, certs).
- Partners.
4. Customers / Case Studies
Most powerful B2B page. Each case study:
- Client: who, size, sector.
- Problem.
- Solution.
- Results: numbers (before/after).
- Quote from client.
5. Blog
Main SEO engine. Write about:
- How-to guides.
- Industry insights.
- Case studies.
- Comparisons.
6. Contact page
Not just a form. Include:
- Phone numbers.
- Emails (by department).
- Address (if physical office).
- Google Maps embed.
- Working hours.
- Short form.
- Social links.
Lead magnets
B2B visitors won't give emails for free. Offer value:
- eBook: "ERP Selection Guide 2026".
- Webinar: "How to implement e-invoicing".
- Template: "BOQ template for contractors".
- Free audit: "Free SEO audit".
- Calculator: "Calculate ERP cost for your company".
Required tech
- Speed: LCP < 2.5s.
- Mobile-first: 60% of B2B traffic is mobile.
- SSL: HTTPS mandatory.
- Structured data.
- Analytics: GA4 + Hotjar.
- CRM integration: leads go to CRM directly.
- Live chat.
Content writing
- Strong headlines: "Save 30% of HR time" beats "HR Services".
- Hook intro: state the problem.
- Use numbers: "80% of companies..." beats "most companies...".
- CTA in every section.
- Short paragraphs: 2-3 sentences.
- Use bullets.
Case study: tech services company
Client: 14 years experience, 200 clients. Old site:
- One page, 400 words.
- No service pages.
- No blog.
- 300 visits/month, zero leads.
New site:
- 20 pages.
- Blog with 20 articles.
- Lead magnets.
- LCP = 1.8s.
Results after 6 months:
| Metric | Before | After |
|---|---|---|
| Visits/month | 300 | 4,200 |
| Leads/month | 0 | 18 |
| Visitor-to-lead | 0% | 0.4% |
| Cost per lead | — | 350 EGP |
ROI
Site cost: 85,000 EGP.
Expected: 18 leads/month × 3% conversion × 50,000 EGP avg deal = 270,000 EGP/month revenue.
Payback: under a month.
Bottom line
A B2B site isn't an "online page". It's a sales tool. If it doesn't generate leads, you're wasting money.
Keys:
- Deep service pages.
- Real case studies.
- Lead magnets.
- Speed + mobile-first.
- CRM integration.
Need a lead-generating B2B site? Tell us about your company.